Your Light. Your Form.
"Your Light. Your Form."
DIESONNES PARIS does not aim to be someone's ideal, but rather proposes fashion that allows each individual to affirm their own individuality and live authentically.
Clothes are not meant to conceal a person, but to reflect their charm and presence.
By wearing them, a little confidence is born, and one's usual self feels a little special.
That is the kind of clothing we aim for.
EVERYDAY LUXURY
Luxury, in everyday life.
DIESONNES PARIS pursues a new kind of luxury that isn't just for special occasions.
Refinement, elegance, and negative space found in the Parisian aesthetic.
The freedom, youthfulness, and street vibe inherent in modern Asian sensibilities.
Parisian Elegance × Asian Contemporary × Daily Luxury.
By combining different values, we create products that naturally blend into daily life while enhancing the wearer's presence.
To be luxurious yet free.
To be refined yet easy to wear.
To incorporate the spirit of the times yet be loved for a long time.
That is the luxury DIESONNES PARIS envisions.
WEAR THE DETAIL.
One of the symbolic details of DIESONNES is the zipper.
We reinterpret the zipper, originally a functional part for opening and closing clothes, as ornamentation, lines, and the very design that constitutes the product.
Metal gleaming in silver and gold.
Contrast with different materials.
Lines running along the body and the silhouette of the clothes.
By giving different expressions to each product, we elevate what was once mere function into DIESONNES' unique beauty.
Not clothes that add accessories,
but clothes that are accessories themselves.
Designing down to the smallest detail.
And those details connecting to the wearer's individuality and presence.
ZIP / METAL / LINE.
These are the design codes that symbolize DIESONNES PARIS.
DIESONNES HEX EMBLEM
DIESONNES' signature emblem, formed by merging "D" and an inverted "D" to create a hexagon.
While it is a single form, by changing the viewpoint,
the expressions of different letters such as "I," "E," "S," "O," and "N" emerge.
The letters that make up the name DIESONNES, into a single symbol.
What you see changes depending on the angle.
This embodies DIESONNES' philosophy of not being bound by a single set of values or common sense, but finding new beauty from different perspectives.
BEYOND FASHION.
What DIESONNES PARIS aims to express goes beyond just clothing.
Bags, wallets, accessories, perfumes, cosmetics.
And beyond that, into lifestyle.
While transcending the boundaries of fashion, DIESONNES' aesthetic sense is expanded to various products and experiences.
Our goal is a world where each individual can express their "self" by wearing DIESONNES.
From Japan to Asia.
And to the world.
OUR PHILOSOPHY
We do not believe that beauty exists only in something complete.
The process of getting there.
Trial and error.
The moment different values intersect.
DIESONNES believes that all of these hold the potential to create something new.
Luxury and street.
Paris and Asia.
Classic and contemporary.
Function and ornamentation.
By combining disparate elements, we create new beauty unconstrained by preconceived notions.
To become a brand that resonates with many through Asian sensibilities,
and is loved for a long time through Parisian aesthetics.
DIESONNES PARIS continues to evolve with the times, constantly pursuing a new kind of luxury that does not yet exist.
THE JOURNEY CONTINUES.
A brand is not something that is completed.
It is something that changes with the times and grows with people.
DIESONNES PARIS will also continue to challenge itself, rather than aiming for a single, complete answer.
Your Light. Your Form.
Respecting each individual's light and form,
bringing new value to the world.
The Journey Continues.